Vishnu: tech & thought leadership. Anu: money saved & process. Strong POV, creative formats, comments mandatory.
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Different people to different audiences. Track LinkedIn KPIs. Test timing and formats. Posts must be creative. Comments are mandatory for engagement. Memes work — figure out how Claude/HeyGen can produce them. HeyGen + Claude to generate all training videos. Talk about everything Alpha does — without naming Alpha. Anu content idea: 'Are you an SMB? Here's what AI engineering actually costs — and how to control it.'
POV structure: strong opinion → 'agent costs are going out of control' → you need a solution where: (1) limit budget per agent, (2) make token costs cheaper without compromising quality, (3) build a harness that achieves this. Content flow: Buyer's Eyes → Buyer's Business (research heavily) → Emotion → System.