Zenoti is building an internal harness
Even legacy-leaning product orgs are now building agent harnesses in-house. Window for Alpha to be the default for everyone who can't or shouldn't build.
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Rocket.new — competitor or proof point?
Raised at AIBoomi: is Rocket a competition? They built a harness internally. The harness insight suggests they are validation — proof that every agentic company needs what Alpha sells. Needs a formal competitive read.